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How to Format LinkedIn Posts for Virality
LinkedIn doesn't have a "Bold" button, but top creators use this tool to stop the scroll. We use Unicode characters to swap standard text with styled symbols that work in the feed.
โ Do This
- Bold the first 2 lines (the Hook).
- Use Italics for emphasis on keywords.
- Use "Serif" fonts for a premium, academic feel.
โ Avoid This
- Don't bold the entire post (hard to read).
- Don't put critical keywords in "Script" (SEO risk).
- Don't overuse symbols in professional updates.